Tips to Increase Direct Bookings and Revenue Parity
Maximising profits in any business is always a priority and likewise the hospitality industry is no exception. The challenge is to increase profitability when there is a large scale dependence on OTAs and distribution channels that chip away at a large percentage of the revenue generated. While digital marketing for hotels is a must to increase direct bookings and generate organic online traffic, there are other ways you can get direct bookings. A few hotel revenue management tips that can be used to increase the number of direct bookings are: Have discounts for a niche category : The downside of working with OTAs is that you cannot offer any special deals to attract customers publicly. One way to overcome this limitation is to offer special discounts and deals to select customers on your database and social media lists. It is one of the most effective ways to engage existing customers and help to generate more business. Make the most of add-on...